The life of a graphic designer is always exciting and challenging. During the course of their process, they perceive the roles like strategist, salesman, marketer and many other roles which ultimately contribute to their result. Every designer has a unique workflow, and it helps them to be perfect in what they are. But still, there are some simple ways in which you will be able to provide a easier approval for your logos and other designs.
The success of logo designing, particularly, depends not only on churning out attractive designs, but also on the nature of your workflow that helps you do it. Here, we will discuss some of the aspects that help you to get your logos accepted easily.
While hiring designers, all kinds of clients and companies equally consider the talent and workflow of the designer. Thus, it is necessary to explain your workflow to them, so that they get a clear idea of you as a designer. Basically, your process is something you have been following throughout your career, and it is the base of your expertise and productivity.
During the first meeting, explain this process to them very thoroughly. Convey the importance of your process, and give a detailed idea of the logo samples you provide, the further modifications you make, your correct payment expectations etc. When you have a transparent workflow, your client will trust you with the process.
A Creative Brief
A creative brief is not something you design based on your ideas. Instead, you have to collect as much information from your client, to have a specific idea of their vision. The best way to do this is by asking a lot of questions. This can include queries about the brand story, their targeted audience, the emotions to be evoked, their unique selling point, competitors, what they wish to be in the future, and so on. Shoot all the positive queries that come up in your mind, whether or not it affects your process. You can expect answers immediately or even as a detailed document within a few days. The more eager you are to know about all these, the better will be the client’s trust and impression in you. This is one of the best techniques that graphic designing companies in Dubai use.
Managing Creative Clients
Some clients don’t just give you details, but ideas and creatives too. They may at times work with you during your process and discuss with you their ideas and suggestions. The key is to be all ears to them, even if their suggestions aren’t fruitful. Understand why they think theirs might be a good idea, and suggest changes if any. A good creative client has ideas that they wish to contribute to your process, so that both parties get to perform better. Thus, respect them and consider it as a give and take process where you might get a fresh idea for a logo.
Presenting the Designs
Always present your concepts and designs in person or at least through a video conference. This is the best way to ensure the smooth flow of the presentation, and also convey the concept of your logo more effectively. Explain the merit of your solutions, and how these concepts will help in a successful branding or rebranding campaign. Instead of just presenting the final product, explain your whole process from the first ever component of your logo to the final design. This makes the process of approval a lot easier.
Out of The Box Always
Thinking out of the box is basically the best way to come up with unique ideas. A logo is the identity of a brand, and for it to be established, you always have to think big. Further, your designs should always be updatable, so that the client sees a bright future for the logo that you have come up with.
Apart from all these aspects, research is very important. When you have a complete idea about your client, you will be able to introduce the best logo designs that they have been waiting for!