In this fast-growing digital era, an online presence is essential for every business to be successful. Even if you have a website, it doesn’t mean that there is online visibility for your business. Your website should have the perfect domain so that your target audience can easily find you.
Apart from how much you optimize your website content, you should have a domain name that is easy to remember and reachable. Your domain name should mention your brand and signify what your business is. The easier a user can find and visit your website, the more likely they will return to your page the next time. More regular visitors and reduced bounce rates will let Google know that your website displays what the users exactly need. This way, your website will be ranked higher when the next related searches happen.
Let us have a look at some tips which can help you come up with the perfect domain for your website.
Keep It Simple
Keep your domain name as simple as possible. For example. your store’s name is Adam’s auto parts and your website is adamsautopartz2.com. When one of your customers or potential customers try to find you referring to your store name, they may not find your website easily. The idea here is to avoid numbers and funky spellings, and use a domain name that is exactly similar to your store name. Sometimes the domain name you choose might have been already taken. In such cases, you may add your location to the domain name. Make sure that you use an acronym in your domain name only if it makes sense to your brand name.
The Domain Extension
A domain extension is what comes after your domain name. ‘.com’ is the most commonly used domain. Basically, a general domain extension does not have much effect on your search ranking. But this is not the case with country-specific domain extensions like ‘.uk’, ‘.ca’, ‘.us’, etc. Such domain extensions can influence your search ranking on a geographical level. For example, if your domain has the extension ‘.us’ and people are searching for your website from anywhere in the United States, your website will be ranked better.
Apart from the geographical aspect, domain extensions may also affect your online presence based on their popularity. Extensions like ‘.com’, ‘.net’, and ‘.org’ assure more credibility and trust than other extensions, as users are more familiar with these. Extensions like ‘.info’ and ‘.biz’ are often used by spammer websites. In short, choosing the wrong domain extension may negatively affect your ease of access, credibility, and search ranking.
Don’t Stuff Keywords
Even though keywords can attract users from search results to your website, it is always recommended to keep them to a minimum. Too many keywords on your domain name can make your website look fake and just keyword-oriented. Most users avoid websites that have a long domain name with keywords. Thus, make sure that you choose a domain with minimal keywords that do not seem like a train of letters. You may hire an SEO agency in Dubai to come up with the perfect keywords that do not affect user experience.
Check For Any Negative Domain History
Many of the domains have been owned previously by other business websites. If a website with your domain name has a negative history of keyword stuffing, spamming, etc, Google may have penalized that domain from appearing in the search results. If you use such a name for your website, that penalty will be applied to your website too. Thus, make sure that you research thoroughly about the domain you choose.
As we have seen, the domain has a unique significance in determining the online presence, credibility, and search ranking of your website. Thus, make sure that you come up with a perfect domain that meets all these requirements.