Better traffic on your website cannot always be considered as a thing of success on the internet. Your website may be witnessing regular traffic but very less conversions or sales in the meantime.
Bounce rate is the percent of visitors who enter your website and go back without completing a purchase or conversion. This means that your website is not delivering a positive user experience. You can easily determine the bounce rate of your website with the help of Google Analytics. To make a website successful, you must make sure that the bounce rate is very low and the visitors spend enough time on your website to decide their proceedings.
Let us discuss some of the web design aspects that can reduce bounce rates.
Speeding Up Your Website
A major reason for the high bounce rates of many websites is their loading time. When a website takes more time to load, people often jump back to the search results and choose the next one from the list. Faster websites are more likely to get into the good book of search engines very easily.
The slower loading time of websites can be due to many reasons like large size image files, unwanted plugins that take up bandwidth, and even hosting problems. You should optimize your images to load faster and upgrade to better host plans if the present hosting does not help it.
Provide a Flow To The Content
Content is always the king. In order to extend the visitor’s engagement time on your website, you must provide them with quality and interesting content that has a continuous flow of reading. The end of a section should be the beginning of another one, and sliders and other movie graphics should change regularly to attract the focus of the people. The idea here is to take the visitor on an amazing journey that they never try to go back from.
Identify The Bouncers
Google Analytics helps you with relevant information about what increases bounce rates. Sometimes, you might see that majority of the bouncers are using a particular browser. This means that the particular browser is not able to load your website quickly or analyze your content properly. You can solve the issues in that browser and make your website compatible with it.
You may be promoting your website on random platforms or channels where there are not many potential customers for you. Thus, someone entering your website through this promotion campaign may soon leave it realizing that there is no use. Make sure that you promote your website in the right places so that you attract potential customers only.
Place Your Ads Perfectly
Whether it be popups, video ads, or text ads that are displayed near the content, make sure that they are placed in a visitor-friendly manner. Thickly packed ads all over the page can really turn off the viewer experience. Thus choose a few ads and place them without disturbing the page content. You may also consult a reliable web design agency in Dubai to have a detailed idea about the psychology of ads.
Make It Available For Different Screen Devices
Similar to the case of browsers, devices with certain screen sizes may also provide a negative experience to the visitors. The best example is smartphones. Recent studies suggest that 60 percent of web searches happen from mobile phones. Thus, it is most important that your website should be mobile-friendly for all varieties of sizes so that the bounce rates from smartphones are decreased. Google even considers mobile-friendliness as a ranking factor.
Effective Use Of Colors And Fonts
Use attractive, relatable, and compatible colors for your website background and content. The colors should be complementary so that looking at the design will not make the visitor uncomfortable. Using various font types can often confuse the reader, so, always restrict yourself to a legible and readable font like Sans Sherif.
The nature of your website design has a lot to do with the bounce rates you experience, thus, make sure that you develop a highly responsive website design so that visitors never take off easily.