As the world is narrowing itself to the digital universe, everything that relates to the physical world has been transformed to the digital too. As a result, the digital arena has witnessed a wide variety of marketing strategies that are subjected to improve the online presence of brand websites.
Among these strategies, pop-ups have been used as an effective one right from the early days of digital marketing. But, pop-ups were used very carelessly, without considering the aspect of user experience. As a result, a majority of the pop-ups generated were very irritating to the internet community.
But times have changed and businesses have been more careful towards generating a positive user experience along with providing them with every useful information through pop-ups. As a result, pop-ups are not much of an irritating material nowadays but are even experiencing more conversions than before. How did this happen? For this, let us have a look at some of the most important aspects to consider while using pop-ups on websites.
Pick The Right Timing
Very often you might have landed on a website to be filled with pop-ups in just a second. When you are up to something very specific and important, such pop-ups can be definitely irritating. Thus, as a website, if you wish to have a better online presence and engagement, make sure you present your pop-ups at the right time. Try presenting them at the end of the page or just before the user exits the page, so that they won’t disturb the user, and may in fact generate a re-engagement.
Make Them Easy To Close
People often ignore pop-ups when they are in a hurry for something else. Thus, always design the pop-ups in such a way that they can be easily closed. Otherwise, you may lose a potential customer just because the pop-up was irritating to them. Also, make sure you don’t generate many pop-ups all at once, which may confuse the visitor altogether.
Adjust Their Frequency
Like timing, the pop-up frequency must also be taken care of to ensure a positive user experience. A user might be visiting your page for the 10th time for the day or week. Seeing the same pop-up every time they land on your website can be irritating. Thus, adjust the pop-up frequency accordingly. But you may slightly turn it up in times of special sales or offers that have a limited validity. You can find various website development companies in Dubai to discuss the frequency of pop-ups.
An Engaging Call to Action
The call to action must be easy to find on a website. For this, you can display it in the form of a pop-up, with an attractive copy that provides all the details for CTA. But make sure the frequency is set perfectly so that it appears whenever the user needs it the most
Pop-ups have a healthy advantage over all other components of a website. They can be easily noticed, and are the best to display the most important information about your business. Whether it be a new product, new offer, a warning about available stocks, or another specific page, you may advertise them through pop-ups to ensure better visibility and conversion.