The whole human community is glued to their mobile phones like never before. This rapid growth in the digital space along with the social restrictions due to the Covid 19 pandemic has increased the use and purpose of social media, which is the best virtual platform to connect with friends, family, and businesses.
Social media is getting more advanced day by day, and so are the people using it. As a result, more and more marketing possibilities are opening up through social media that can improve the physical and digital growth of businesses. Here, we will have a look at the major social media trends to look out for in 2022.
The Social eCommerce
The eCommerce market experienced a boom during the Covid 19 lockdown phase. Now, online shopping has become a daily life aspect, expecting almost 100 million online shoppers by 2023. Facebook was the first platform to introduce an eCommerce aspect on social media. Facebook and Instagram stores have made the social media shopping experience very exciting, allowing the retailers to connect with their potential customers easily. By 2022, Facebook looks to implement more features like shoppable posts, live-stream shopping, streamlining payment procedures, etc.
Artificial Intelligence and Augmented Reality
2022 is said to be the kickstart for a new social media experience incorporated with artificial intelligence and augmented reality. It was very recently that Mark Zuckerberg, CEO of Facebook announced the company rebranding as ‘Meta’. According to him, a new metaverse will be created that combines social media, entertainment, gaming, eCommerce, and working atmospheres to virtual and augmented reality for a whole new experience. Even though Facebook is not the first brand to use AR and VR to engage its consumers, it is sure that it will be the first to implement it on social media.
The Importance of Ephemeral Content
With the emergence of Facebook and Instagram stories and reels, the significance of Ephemeral content has increased beyond limits. Being displayed for only a short period, these features are really teasing the users with a fear of missing out. From businesses to individuals, everyone is using these features to engage both in a social and promotional manner. Video content platforms like Tiktok and Youtube are also making use of ephemeral content to increase the attention of the users by providing them with crisp and clear information in no time. Such short content is going to be a great tool for social media content marketing in the future.
Focus on Micro-Influencers
Even though influencer marketing has been common on social media for some time, its idea and strategy are on an evolutionary journey. Brands are now well aware of the power of medium-level influencers who have a certain group of followers in a specific niche. Brand promotion through these micro-influencers with about 10k-100k followers is very effective as most of them have loyal followers who engage more with influencer posts. They also charge comparatively less for promotions when compared to the huge influencers who have a wide range of followers that a brand cannot specifically target. Finding micro-influencers within your niche is the key to finding a lot more loyal and dedicated potential customers
Algorithm Changes
Both social media platforms and search engines are undergoing many changes in algorithms and their functioning. Every algorithm is meant to find potential consumers easily and provide them with the right type of content they encourage. Further, each social media platform is prioritizing its content for specific groups. For example, Facebook encourages more casual, humanly, and local content that is directed to families, friends, and individuals in an entertaining way. But Twitter looks forward to providing its users with the latest news and updates in their areas of interest. LinkedIn deals with more professional and business-related posts to attract job seekers, startup enthusiasts, high-profile experts, etc. With this prioritization going on, the new social media marketing is only effective if the platform chosen is perfect.
Organic Content Is The King
While the platforms are stressing the term ‘social’ very much, organic content is the key to having better user engagement and reach to your posts. Facebook and Instagram with their reels and live streaming features provide you the best way to churn out engaging video content and produce an emotional connection within your target audience. Facebook and Instagram text posts can also get a huge amount of shares and comments when the content is worthy and excites all kinds of people irrespective of the niche. Thus, the general content is getting more help to improve your popularity in the first place.
As we have seen, there are various trends and features that are going to gear up and rule the social media market in the future. So, be sure to have an idea about all of them and use it perfectly.
